Marketing Plan-2021 for a new Developing Music Band

Many solo artists and music bands feel marketing as an odd subject as they want their music to connect with the audience personally and emotionally. They often perceive marketing as a fake or forced strategy to create a fan base and avoid it. However, the reality is far from what it seems to be. With new technological advancement, musicians and music bands are recording their songs at home. Some are even getting popular in their neighborhood, but to reach out to the masses, a music band must have a marketing strategy to add new listeners to their fan base and increase their band's popularity. This blog will discuss some major points that a band should have in their marketing plan for the year 2021. These tips are equally applicable whether you are a solo musician, an artist writing original music, or a wedding band, music band, party band, cover band, or a tribute band.

 

Know your fan base

One of the most important aspects of a marketing plan for a music band is its fan base, and all strategy formulated around it. Details like the band's existing fan base, age group, music taste, and others are the key factors that will become the foundation of a marketing strategy and determine the effectiveness and success. Technology plays a crucial role in getting all this vital information about the fan base and the targeted audience. Some platforms can help you get details like how a fan stumbled across your music, what are the search terms, via what channels, and others. Analyze this data carefully and make a marketing strategy accordingly.

 

Don't ignore the existing fan base.

Once you have all the essential information about your fan base, start making strategies to connect with your targeted audience in a meaningful way. It's necessary to keep your existing fan base and not lose your connection with them while trying to engage the new ones. Strong and effective marketing strategy includes emails, promotions on the website, adding new playlists, or blogs to ensure that the existing fans are always in the loop and communicated well about what the band is doing. Simply uploading music on different platforms and hoping to reach its target audience is not a healthy marketing strategy.

 

Create non-musical content

To be successful in this competitive world, listeners require more than just music from their favorite music band. Sharing non-musical content like blogs, articles, infographics, and videos is a great marketing strategy to connect with new and old fans. You can share information like the band's journey, why you make music, what music means to you, or other similar content that fans will find interesting to read or know about the band. Often bands hire artists that help express the band's story through videos, photographs, or flyers.

 

Using the power of social media

A perfect marketing plan is not complete without having a strategy for social media. With such a huge user base on these platforms, it's easy to connect with new audiences by following the right marketing strategy. On Instagram, Facebook, and Twitter, you can connect with influencers that work in the same field and collaborate with them to promote your music and band. These digital platforms have popular bands and record labels; increasing your bands' influence might even get the big breakthrough that a new band needs.

 

These marketing tips are also applicable whether you are a solo musician, party band, wedding band, tribute, or cover band. Just follow your marketing plan religiously and analyze what's working and what's not; update your marketing strategy accordingly. If there is a marketing tip that has worked well for you in the past, share your story with us in the comment section, and we will definitely add the best suggestion to our blog.