Many solo artists and music bands feel marketing as an odd subject as they want their music
to connect with the audience personally and emotionally. They often perceive marketing
as a fake or forced strategy to create a fan base and avoid it. However, the
reality is far from what it seems to be. With new technological advancement,
musicians and music bands are recording their songs at home. Some are even
getting popular in their neighborhood, but to reach out to the masses, a music
band must have a marketing strategy to add new listeners to their fan base and
increase their band's popularity. This blog will discuss some major points that
a band should have in their marketing plan for the year 2021. These tips are
equally applicable whether you are a solo musician, an artist writing
original music, or a wedding band, music band, party band, cover band, or a
tribute band.
Know your fan base
One of the most important aspects
of a marketing plan for a music band is its fan base, and all strategy formulated around
it. Details like the band's existing fan base, age group, music taste, and
others are the key factors that will become the foundation of a marketing
strategy and determine the effectiveness and success. Technology plays a
crucial role in getting all this vital information about the fan base and the
targeted audience. Some platforms can help you get details like how a fan
stumbled across your music, what are the search terms, via what channels, and
others. Analyze this data carefully and make a marketing strategy accordingly.
Don't ignore the existing fan base.
Once you have all the essential information
about your fan base, start making strategies to connect with your targeted
audience in a meaningful way. It's necessary to keep your existing fan base and
not lose your connection with them while trying to engage the new ones. Strong
and effective marketing strategy includes emails, promotions on the website,
adding new playlists, or blogs to ensure that the existing fans are always in
the loop and communicated well about what the band is doing. Simply uploading
music on different platforms and hoping to reach its target audience is not a
healthy marketing strategy.
Create non-musical content
To be successful in this
competitive world, listeners require more than just music from their favorite
music band. Sharing non-musical content like blogs, articles, infographics, and
videos is a great marketing strategy to connect with new and old fans. You can
share information like the band's journey, why you make music, what music means
to you, or other similar content that fans will find interesting to read or
know about the band. Often bands hire artists that help express the band's
story through videos, photographs, or flyers.
Using the power of social media
A perfect marketing plan is not
complete without having a strategy for social media. With such a huge user base
on these platforms, it's easy to connect with new audiences by following the
right marketing strategy. On Instagram, Facebook, and Twitter, you can connect
with influencers that work in the same field and collaborate with them to
promote your music and band. These digital platforms have popular bands and
record labels; increasing your bands' influence might even get the big
breakthrough that a new band needs.
These marketing tips are also
applicable whether you are a solo musician, party band, wedding band, tribute, or cover band. Just follow your
marketing plan religiously and analyze what's working and what's not; update
your marketing strategy accordingly. If there is a marketing tip that has
worked well for you in the past, share your story with us in the comment
section, and we will definitely add the best suggestion to our blog.